Electronia at CABSAT 2007 (13th Edition)
6-8 March, 2007
Dubai International Convention and Exhibition Center
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Electronia rode on the resounding success of CABSAT 2007 to showcase some of its latest creations
in the field of ICT, including the region's first Tier 4 Data Center that hosts a carrier neutral,
carrier class Internet Exchange, Grid Computing Center and VSAT Farm along with a Teleport. Also
a big feature of its participation at the 13th installment of the event was its remarkable
disaster recovery solutions trusted by the United Nations for its disaster recovery operations.
CABSAT is the leading tradeshow for the Middle East's Satellite Communications, Cable, Satellite,
Broadcast and Production industries.
CABSAT2007 brought together professionals in the regional electronic media and satellite
communications industry, creating a common platform for fostering networks and exchanging ideas.
Electronia has used the event to bolster knowledge and create markets for its offerings, as well
as use the opportunity to meet with global and regional players.
"The movers, shakers, and key industry players, big & small, all under one roof, 8 hours a day for 3
continuous days equals unparalleled business opportunities," said Tariq Hussain, Vice President
of Electronia.
CABSAT has been growing steadily and the 2007 was the biggest event yet, with a total exhibition area
of 17,310 sq. m. and 580 exhibiting companies from 50 countries. The retention rate of CABSAT 2007 was
over 95%. The number of visitors was at an all-time high of 8,530 (43% Overseas, 57% Local).
Aside from the solutions mentioned, Electronia also displayed its state-of-the-art VSAT/Broadband
Service that uses a highly advanced Enterprise MF-TDMA Mesh/Star/ Hybrid VSAT platform that has the
lowest latency and highest security, throughput, and reliability; Rapid Deployment Communications
Vehicles equipped with VSAT, HF, VHF, Ground to Air, Tracking and other subsystems to support
Critical Missions like Disaster Recovery operations; important solutions including Airport Security,
Mass Transport, National ID, Voting Solutions, People, Vehicle and Asset Tracking, Broadband, and ERP.
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Electronia Showcases Leading Solutions at Security Exposition
Electronia successfully participated in the Second Security Exposition held at Riyadh, KSA, from
April 27 to April 30, 2008. The event was sponsored by the Ministry of Information.
Electronia joined the region's leading security companies to share the company's latest innovations
in the field, including surveillance sensors, access control system, communications detection and
monitoring, vehicle and driver identification and tracking system, command and control center,
recording, and analysis center.
Electronia featured a wide range of novel security solutions including its Electronic Identification
and Tracking System (EITS) for people and vehicle, national ID, Access & Attendance, Airport Security,
Mass Transit, disaster recovery vehicles, Fuel, Health Card, Document Tracking, Voting, Fleet Monitoring,
and Insurance.
The need to gather together the leading security companies in the exposition was prompted by the
perceived need to strengthen security system installations in the region, especially in the wake
of unabated increase in the rate of security breaches all over the world, the proliferation of
fraudsters, and the increasing technological sophistication of criminals using technologies which
are freely available in the marketplace.
At the event, Electronia pointed out that communications platform is equally important and provides
various solutions to address the different security applications and situations.
Electronia highlighted the advanced features of its security solutions, including the following:
- Integrated solution comprising of Personal Identification, Vehicle Identification, Vehicle Tracking and interface to overall operation
- Biometric and Smart card based Personal verification, RFID and LPR based Highly secure Vehicle identification
- Command & Control System approach for high Security solution - Detect, Identify/Discriminate, Predict and Act
- Provide a strategic end-to-end approach that includes everything from an analysis of target users' needs, to a complete integration of all of the components needed to develop and manage a high accuracy solution
- Provide established, proven technology that has the ability to reach every person, every vehicle, in every environment
- Follow a technology agnostic approach that finds the best solutions for each application or service
Electronia Makes Presence Felt at Saudi Travel and Tourism Investment Market (STTIM)
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At a time when travel and tourism is booming everywhere in the world, Electronia makes its presence
felt in this important sector at the just concluded Saudi Travel & Tourism Investment Market
(STTIM) held at Al-Faisaliah Hotel, Riyadh, KSA, from March 23 to March 27, 2008.
At the event, Electronia showcased its El-Smart Leisure & Hospitality Solution, which is the perfect
fit for business enterprises involved in the travel and tourism sector.
El-Smart Leisure & Hospitality Solution enables resort operators and related establishments to
automate and streamline membership issuing process, card revaluation, reservations, online
authorization of the card, and deduction of the amount/points based on the companies' own business
rules, eliminating manual intervention and many paper based transactions.
The process brings about many benefits for the operators, highlighted by the following:
- Increased gross revenues
- Decreased pilfering and fraud
- Decreased administrative cost
- Increased security
- Streamlined accounting procedures
- Increased overall profit
El-Smart Leisure & Hospitality Solution is meant to be a complete integrated package for operating
and managing any holiday making business. The complete setup consists of smart cards, El-Smart POS
Terminals, smart card Issue/Revalue stations and Client/Server based Bilingual (Arabic/English)
application software.
Saudi Travel & Tourism Investment Market (STTIM) is one of the largest markets in the Middle East.
It enables trade practitioners, private and government sectors to convene in a single forum which
connects stakeholders to the opportunities within the travel and tourism industry. Here, exhibitors
and participants from the travel and tourism sector exchange ideas, and do business under one roof.
The event, organized by Supreme Commission for Tourism (SCT), is focused on growth strategies for
the travel and tourism sector in the Kingdom, and the investment opportunities in the sector.
His Royal Highness Prince Sultan Bin Salman Bin Abdulaziz Al Saud, Secretary General of SCT said:
"STTIM 2008 highlights the importance of the tourism and travel sector to the Kingdom's economy
and future growth plans. Investors, trade practitioners, businesses and government organizations
convene at the event and translate their various initiatives to investment opportunities in this
fast-growing industry."
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Second International Arab Aviation Security Conference
Electronia successfully participated in the Second International Arab Aviation Security Conference
held at Jeddah from March 26 to March 28, 2007.
Taking a cue from the conference theme, "Working together against civil aviation threats",
Electronia displayed its expertise in the field of security applied to aviation situations
with its innovative products and solutions including its unique Electronic Identification and
Tracking System (EITS), baggage and undercarriage scanner, body and vehicle scanner, barriers
and turnstiles, CCTV surveillance system, and ground radar systems.
Delegates identified some of the key areas where the threats against civil aviation have developed
since the inaugural conference, which was held in Abu Dhabi in 2006.
Liquid chemical threats, hijacking and passenger screening were some of the key issues that
participant identified as areas on which to focus strategy development.
Hosted under the patronage of Saudi Arabia's General Authority of Civil Aviation and the
International Civil Aviation Organization (IACO) the conference attracted aviation security
experts from the Middle East, Africa, Europe and the US who gathered to discuss matters of
aviation security through a series of presentations, panel discussions and Q&A sessions
under the slogan "Working Together Against Civil Aviation Threats".
Regional aviation authorities including the Arab Civil Aviation Commission (ACAC) and the Arab
Air Carriers Commission (AACC) were joined by security advisors from aircraft manufacturers
including Boeing and Raytheon and other international groups such as the US' Transport Security
Administration (TRS) and the International Air Transport Association (IATA).
The conference was a perfect vehicle to showcase Electronia's security solutions which were
envisioned to help solve the growing threats in mass transport systems. Airline and train travels
for example, had been hit by terrorist attacks the past few years alone.
Electronia Showcases Leading Technologies at GITEX 2007
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Electronia rode high on the massive success of GITEX 2007 as it continued to reflect the
importance & phenomenal growth of the IT industry in the region by continually highlighting the
latest technology & services from international manufacturers and suppliers.
At GITEX 2007, Electronia featured the region's first Tier 4 Data Center hosting a carrier
neutral, carrier class Internet Exchange, Grid Computing Center and VSAT Farm along with a
Teleport.
Electronia also showcased its latest technologies in smart card and security systems, disaster
recovery solutions, e-voting, VSAT-TDMA, business automation, national identification, and mass
transit solutions.
GITEX 2007 built upon the global interest in the Middle East's ICT landscape by presenting a
power-packed week of dedicated trade events, which includes GITEX Business Solutions, GULFCOMMS
and Consumer Electronics.
Focusing on the region's fastest growing sectors – IT business solutions, telecommunications
and consumer electronics – these three distinct, yet closely related events delivered focused
forums for key buyers and decision-makers from across the region.
At GITEX events, Electronia sees an industry platform to meet and do business whilst also
highlighting its latest innovations in the ICT field.
Complementing the exhibition was a whole host of exciting new product launches,
interactive demonstrations and a consumer electronic product fashion show.
GITEX 2007 launched the inaugural "GITEX TECHNOLOGY WEEK Global Conference" which
hosted a series of high-end conferences, panel discussions and networking meetings.
GITEX 2007 was fueled by estimates showing that Middle East and North Africa (MENA) IT market
was set to grow from US$ 6.9 billion in 2003 to US$ 13.4 billion in 2008.
The MENA region is currently the third fastest growing IT market in the world after India and
China.
GCC countries alone are projected to spend around AED 18.12 billion (nearly US$ 5 billion)
this year. Out of this, Saudi Arabia is expected to have a 46.8% share and the UAE 30.4%.
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